PNH Unbranded Campaign
Client:
Personal Project
Programs used:
Figma & Adobe Illustrator
Paroxysmal nocturnal hemoglobinuria (PNH) is a serious and rare disease that causes red blood cells to break apart, a condition known as hemolysis. PNH affects only approximately 10 to 20 million people worldwide. Due to its rarity and diverse symptoms, diagnosis of PNH can be significantly delayed. This emphasizes the need for greater awareness and understanding of the disease. This unbranded campaign is dedicated to raising awareness about PNH and aims to support patients grappling with their diagnoses. The timing is especially relevant as new treatment options for PNH are becoming widely available.
Role:
Research, Design Strategy, & Execution
Target Audience:
Patient
Paroxysmal nocturnal hemoglobinuria (PNH) is a serious and rare disease that causes red blood cells to break apart, a condition known as hemolysis. PNH affects only approximately 10 to 20 million people worldwide. Due to its rarity and diverse symptoms, diagnosis of PNH can be significantly delayed. This emphasizes the need for greater awareness and understanding of the disease. This unbranded campaign is dedicated to raising awareness about PNH and aims to support patients grappling with their diagnoses. The timing is especially relevant as new treatment options for PNH are becoming widely available.
In recent years, Instagram has experienced a significant increase in the number of advertisements, resulting in a saturation of promotional content that can make it challenging to capture the attention of users scrolling through their feeds. In response to this trend, my focus has been on crafting visually striking posts with a carefully curated high-contrast color palette and captivating illustrations. I have also placed emphasis on creating easily digestible and engaging content to accompany the visuals, ensuring that the overall message is conveyed effectively and efficiently.
